NC Public House
AT THE NC STATE FAIR
Showcase your beer. Support your Guild!
As our primary fundraiser of the year, and the primary source of our annual funding for operations, the NC Public House showcases dozens of breweries, wineries, and cideries across North Carolina. Daily offerings will include several different styles of craft beer, wine, and cider, including award-winning examples of each.
The Public House is located in the South Lobby of Dorton Arena, right across from the most heavily trafficked entrance to the Fair and opposite the largest Ferris wheel on the fairgrounds. Over one million visitors attend the NC State Fair each year, and we anticipate reaching a projected attendance of approximately 20,000+ people over 11 days. The NC Public House is an extraordinary marketing opportunity to introduce your product to a new and diverse audience.
How You Can Help?
Participation is limited to brewery members of the Guild, and NC independent wineries and cideries.
BEER
CIDER
SELTZER
Online registration for the NC Public House will be open through September 30.
Confirmation letters, confirming your donation level and delivery date, will be emailed by October 4.
Product Information
There is a strict ABV limit. No beer can be accepted above 7.0% ABV (per State Fair requirement.)
All product provided must be approved by the NC ABC.
The Public House serves as an introduction to craft beer for many of the 45,000+ guests. Approachable styles tend to pour best.
Empty kegs need to be picked up on Monday, October 28 & Tuesday, October 29 from the Fairgrounds, as we will not have secured storage after these dates.
Marketing Information
We anticipate daily traffic may be as high as 2,000 people/day at the Public House. The NC Public House will be promoted via a variety of partners, resulting in broad state-wide outreach. Examples include:
Banners at multiple gates throughout the Fair
Regular PA announcements during the Fair
Inclusion in the 2024 Daily Schedule, with map listing
Promotion via Untappd
Social media promotion via NCCBG, NC State Fair, NC Wine, and participating breweries and wineries (participants will receive turn-key media kits.) PR campaign to statewide media outlets (print, TV, radio, online and podcasts)
Product Donation Levels
BEER – Pint Sponsor: 3 sixtels or 1 half-barrel (one brand)
BEER – Crowler Sponsor: 6 sixtels or 2 half-barrels (one brand)
BEER – Barrel Sponsor: 9 sixtels or 3 half-barrels (one or two brands)
BEER – Foeder Sponsor: 12 sixtels or 4 half-barrels (two brands)
CIDER/SELTZER – Mug Sponsor: 3 sixtels or 1 half-barrel (one brand)
CIDER/SELTZER – Growler Sponsor: 6 sixtels or 2 half-barrels (one brand)
Ask A Brewer: Sit in a rocking chair under our "Ask the Brewer" tent and answer questions from curious fairgoers while enjoying some NC brews.
Share your knowledge of the many aspects of beer with fairgoers! This is a great option for malt/hop/yeast companies, other ingredient-focused businesses, sustainability resources, homebrew clubs and shops, educators, law offices, bottle shops, visitor bureaus, consumer-forward companies, historians, or anyone who can teach our highly interested consumers about a process within NC's craft beer industry!
Vendors will be able to set up a 6ft table display and pass out information about their company to fans. Swag items are highly recommended but not necessary. Ask a brewer will take place on NC Beer Night on October 25, from 6-8 PM.
Donate Your Time!
Support your Guild by sending a brewery representative to work a volunteer shift, and educate folks on your product and your business!
As a volunteer, you receive $20 off our 2024 NCCBC registration and a free pass to the State Fair. In exchange, we will display your company banner for the duration of that business day.
Questions? Contact shannon@ncbeer.org.
If you are interested in partnering with the Guild for the NC Public House, please reach out to Russ Haddad at russ@ncbeer.org.
The NC Public House is Sponsored by
With additional support from
TERMS & CONDITIONS
NC Public House brewery registration is only open to NCCBG members in good standing. All donated product must have NC ABC approval. All donated product must have an ABV below 7% per State Fair requirements. We reserve the right to return any product that is damaged or unsaleable. If we receive more registrants than space available, participants will be selected at random via a lottery system. Under the provisions of the Special One-Time permit, unused + unopened product may be returned. The NCCBG reserves the right to return any unopened product at the end of the Fair. Empty kegs must be collected on October 28th-29th, as there will be no secured storage available after these dates.